// About

I test structural fixes on my own sites before I prescribe them to yours.

I'm Sunny Patel, an independent SEO consultant based in the UK. I've spent 15+ years working in search, and seo.archi is run the same way: no account managers, no juniors, no handoffs. When you send me your site, I'm the one who crawls it, maps it and writes the fix list.

My focus is structural SEO: technical audits, site architecture, internal linking and topical authority. It's the layer beneath the content, the part that decides whether good pages can actually rank or stay capped by crawl depth, weak internal links and gaps in topical coverage. Most audits skip it because it's harder to see than a missing meta tag. I think it's usually the bigger lever.

Before I recommend a structural fix to a client, I test it myself first. I run a portfolio of 45 sites across 12 verticals, and that's where new methodology gets tried before it ever reaches a paying client: on my own sites, with my own rankings on the line. If a fix doesn't hold up there, it doesn't go in an audit.

You can see that portfolio and the rest of how I work on my main site, sunnypatel.co.uk. If you'd rather get straight to your own site's structure, book an audit below.

See the structure holding your site back.

Fixed fee. Five days. A blueprint you can ship.

Get your architecture audit, £295